corporate · Published 10 November 2026 · 2 min read · Darius Setsoafia
How Do You Keep Monthly Business Videos Fresh?
Keep a few familiar video formats and change the question, example or person in each one. Before the next shoot, look at what customers asked and what sparked useful conversations. Build the new plan around those clues and leave room for something timely.
Keep the format and find a new question
When I plan a content day, I want to know who the video is for and what that person will get from it. You can answer a different customer question every month with the same person, camera setup and basic structure. A question at the start, a short answer and something real to show gives you a format you can come back to. LinkedIn’s creator guidance recommends a clear theme and a simple structure for a recurring video series. LinkedIn’s guide to repeatable video formats
Take a North East office fit-out company as an example. Its operations lead could film a series for office managers who need work done while the building stays open. One episode could show how the team separates a work area. The next could explain how it plans noisy work around meetings. The person and format are familiar, and each video answers a separate question with something the viewer can see.
Give each topic a reason to be filmed again
Before the next shoot, pull up last month’s plan. Look at the questions that came up in sales calls, messages and comments. I’d pay particular attention to the people you’d actually like to work with. If one clip got a lot of views, see whether it also gave you a useful question to follow up. LinkedIn offers analytics for individual posts, including video, which you can read alongside the conversations your team had. LinkedIn Help on post analytics, DS Media’s guide to measuring social media ROI
| What you learned | What to put in the next plan |
|---|---|
| Customers still ask the same question after watching | Find the part that needs a clearer answer and film a demonstration or use a more specific example |
| The video answered the question and prompted a useful follow-up | Give that follow-up its own episode |
| The old clip still answers the question well | Keep it ready to share in replies and use the next filming slot for a different question |
| A real project, change or moment has come up since the last shoot | Add it to the plan if it helps your audience understand something they care about |
Plan who can show the answer
Ask whoever does the work to point out what the camera could see. If you’re filming an answer about noisy work, that might be a marked-up site schedule with sensitive details removed. Agree who can explain it and when the schedule is available. Put both in the shoot plan so you’re ready to film it on the day.
I also like to leave space for a quick phone clip when something happens between shoots. A colleague can show a useful detail while they’re already on site. A planned video can pick up the fuller explanation when there’s more time. What your team can film between content days
Before the next content day, pick one format to bring back, one question to answer and one example you can film. If you sell to other businesses and want help planning and filming regular LinkedIn videos for your own profile, see how DS Media works with founders. Founder on Camera
Written by
Darius Setsoafia
Darius is the founder of DS Media — a Newcastle-based video production company specialising in corporate films, conference coverage, and event documentation across the North East and beyond. He has spent over six years working with brands, venues, and organisations to document stories worth sharing.
About Darius →