events · Published 8 November 2026 · 2 min read · Darius Setsoafia
What Should We Film at a Company Launch Event?
Film the announcement, the people behind the company and how guests respond. Give your videographer the running order and mark the moments that happen once. Then agree what the finished film should help someone understand about the launch.
Decide what you want someone to take away
Imagine someone seeing the film a week later who wasn’t in the room. What do they need to understand? It might be who has started the company, what they’re launching, or why the people in the room came to celebrate.
That choice changes what I’d film. At a company launch I’d look for a clear moment with the people starting it and a sense of the people backing them. If the event is also introducing a product, I’d want time to show someone using it so a viewer can see what it does.
Mark the moments that happen once
Give the crew the running order with times, rooms and names. Start with three priorities.
- The announcement. Mark when the launch happens and which part of the presentation matters most. If you want to hear the announcement in the edit, put the crew in touch with whoever is running the sound desk.
- The people behind it. Set aside a few minutes with the owners or the team before they get pulled into hosting. A short conversation or a simple moment together can give the film someone to follow.
- The room’s response. Give the crew a view of the guests as well as the stage. Keep an eye on when the applause, conversations or demonstrations are likely to happen. If two priorities clash, tell the crew which comes first so you can agree how to cover them.
Check access and what can be shared before the event. If the announcement is under embargo or the presentation contains something private, put that in the brief. Planning filming permissions
What made it into RBN Live’s launch film?
RBN Live launched its new company at Baltic in Gateshead with family, friends, partners and colleagues there. The team wanted a short film they could share that week.
I pulled the owners aside to film them walking through the venue together. That gave us a moment with the people starting the company before we saw them in the context of the evening. In the finished film, you see the bridge and the entrance, the owners together, the presentation, the applause and the faces of the people who came. That was enough to tell the story in 57 seconds.
For your own launch, think about what that moment with the owners could be. It could be them greeting the first guests or showing someone what they’ve been working on. Give it a time in the running order so it has a chance to happen. Watch the RBN Live launch film
Give your videographer a brief they can use
Write down the audience, the three moments you need covered and who can make decisions on the day. Then agree where the main film will be shared, when it needs to be ready and who will approve it. If you want a separate vertical clip or a product demonstration, list it in the brief so the crew can plan the shots for it.
If you’re planning a company launch in Newcastle, Gateshead or elsewhere in the North East, send us the running order and the moments that matter most. We can help you work out what fits the coverage and what you’ll want to share afterwards. DS Media event videography
Written by
Darius Setsoafia
Darius is the founder of DS Media — a Newcastle-based video production company specialising in corporate films, conference coverage, and event documentation across the North East and beyond. He has spent over six years working with brands, venues, and organisations to document stories worth sharing.
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