Corporate Video Examples from Newcastle Businesses: Four Useful Formats

A corporate video is not one format. A film that introduces a company to new customers has a different job from a recruitment video, a customer testimonial or an internal training piece. Choosing the format first helps you plan the right interview, filming day and final edits.

Below are four practical formats, with examples from DS Media’s published work. Use them to decide what your video should help someone understand or do. If you’re comparing providers, start with our guide to choosing a corporate video company in Newcastle, then explore our corporate video production service.

1. A brand film that explains what the organisation does

A brand film is useful when a potential customer needs a quick, human explanation of your organisation: what you do, who you help and what makes your approach distinct. It can combine an interview with real working footage, products, locations or customers, rather than relying only on someone speaking to camera.

Start with one audience and one message. If the film must serve the home page, a sales presentation and a recruitment campaign equally, the story can become a list of everything the business does. Decide which use matters most, then plan secondary versions if those other channels need different emphasis.

For each interview, prepare prompts that draw out concrete examples. “What do you do?” often produces a broad company description. “What problem was the customer trying to solve?” or “What changed after the team got involved?” gives the editor useful story material. Supporting shots should show the answer: people at work, a process, a product detail or a real service interaction.

2. A recruitment film that lets candidates picture the role

Recruitment video should answer the questions a suitable candidate has before applying. Show the environment, introduce the team, explain the work honestly and describe what a normal day involves. A polished video that hides the realities of a role may attract attention but can create the wrong expectations.

Use people who do the work, not only senior spokespeople. Ask what they enjoy, what skills help someone succeed and how the team works together. Share the questions beforehand, but let contributors answer naturally rather than memorising a script. A short piece can be made for a specific role, while a broader culture film may support several vacancies over time.

Before filming, confirm the job details, locations, uniforms or safety requirements, participant consent and where candidates will encounter the video. Our guide to preparing for a corporate video shoot covers the practical work that helps a team feel ready.

3. A testimonial that gives a buyer useful evidence

A customer story works when it describes a real need and a real experience. Ask the customer to explain the situation before the project, what they needed from the provider, how the work unfolded and what they would tell a peer considering a similar decision. Avoid scripting praise or promising a result that the customer cannot substantiate.

Give the interview enough context to stand on its own. Identify the speaker and organisation, show the product or service where appropriate, and edit the answer so a viewer understands the challenge without hearing a long sales pitch. If the customer is comfortable, a longer interview can produce a main case-study film and a few short extracts, but each deliverable should be agreed before the shoot.

4. Internal communications and training

Internal video can explain a process, introduce a change, onboard a colleague or record an update for staff who are not in the same place at the same time. Its success depends on clarity: good sound, a logical sequence, accurate information and an accessible place to watch it.

Give a subject expert the chance to check technical details before publication. If a process changes often, decide whether shorter modular clips will be easier to update than one long film. Captions and a written summary can also help staff use the material in different situations.

An example of planning multiple outputs from one event

The Institute of Water case study shows a related approach for an organisation’s conference programme: a two-minute highlight film, a social wrap delivered within 48 hours and interview content for later use. Around 15 interviews were recorded, with the remaining edits delivered within two weeks. The useful lesson is to plan the story library and the event recap as separate needs before filming starts.

For your own project, write down the primary audience, the action or understanding you want to support, the channels, and the people who need to approve the final cut. Then ask production companies to quote the same deliverables. This makes proposals easier to compare than choosing by headline price alone. See the corporate video cost guide for the main price drivers.